ID Please
In marketing, one of the principal rules, is to identify the product in the eyes of the market. I am often introduced as a surf photographer. It is not that I eschew the title, which truly makes me die inside at the proffering of that description. Someone inevitably must endeavor to communicate what indeed it is, that one shoots. I do shoot surfing. I love the ocean. Surfing professionally was something that I was proud to have done for a substantial portion of my life, as it kept me IN the sea daily. But that is not what I am.