Synergy
synergy |ˈsinərjē| (also synergism |-ˌjizəm|) noun the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects : the synergy between artist and record company. Synergy should equal success. Success is relative, as well as transitory. Quite frequently we see illustrated in a very stark manner, that the end, well it really not only did not justify the means, but it may become a darker version of the original problem. Seth Godin writes accurately about how to develop a synergistic response here. Set