As a Creative, I spend a bit of time thinking. In fact, sometimes, possibly most instances, the bulk of the heavy lifting I do when building content, revolves around me sitting in a dimly lit room alone, in silence: thinking.

Then I lay out my project with the myriad number of variables we all must juggle when building our work, and get to it. This stage is the fun-easy part. But it goes nowhere of significance without me doing the former.

This blog post from Seth Godin says a lot.

So off we all get to go. As a great friend of mine, who is a research Scientist, and avid Creator (A company whose product he built recently sold for 500 million) recounted to me.  “Our company CEO came by and saw me sitting, apparently doing nothing and complained, saying don’t you have work to do? I told him I was working. That I was thinking. He laughed. Then I said this: Well someone has to do it.”

Be that person. You will be the one who matters.