About David
David Pu’u is a Photographer, Cinematographer and Writer with broad experience ranging from editorial publication, to television and feature film production. For the past 22 years David has been a leader in the imaging community through his contributions to both new technology and uses of high-speed motion capture in film and digital 3D formats, which have been featured prominently on the global stage.
He has experience in synthetic polymer development, design and production, in packaging, product design fabrication, and production manufacturing, for surf industry, automotive and cycling product development. His professional experience dates from 1977 when he first entered apprenticeship as a surfboard craftsman where he worked to become a master craftsman in all phases of surfboard design and manufacturing, by 1984.
With a background in Competitive Swimming and Cycling behind him, David entered the ranks of professional surfing in 1978 and represented multiple surf industry clients in media creation and competition globally, for close to 20 years.
David served as a polyester chemical manufacturing resource advisor to the State of California in the development of CARB and local ARB rules development for small business and industry, through direct involvement in regulatory process development and in workshops.
From 1984 to 1998 David was CEO of his own manufacturing and retail Corporation in the surf industry built on his long standing foundation in elite level athletics. He continues to utilize his expertise in a plethora of industries and serves as senior staff photographer for multiple publications worldwide, and as a brand and product development consultant to non-profits, for-profits, start-ups, athletes, and struggling organizations.
David has held a Federal Certification as a Rescue Boat Operator and First Responder via K38 Maritime, and has received extensive training in risk assessment and mitigation in marine environments, operating and serving in the arena of Ocean Rescue for 20 years, under company founder and lead, Shawn Alladio.
Currently he works as lead creative and CEO of Neocreative Inc, which develops and licenses IP related to Photography, Literature and Film.
David is the CEO for Ocean Ohana Inc., which operates Betty Belts, an innovative international Corporation, designed to educate and organize the Ocean Community, and which creates, manufactures, markets and retails ocean centric product, that features both social and environmentally sustainable themes.
David has also contributed to the Think Tank type projects of the Sea-Space Initiative and Blue Mind, both working in, and leading, study groups in the Google and Washington DC Summits, as well as presenting at Blue Mind and working in group study at ARUP in San Francisco.