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The Third Wave. COVID-19 Reality Scenarios

Initially, this post was to be on the viral pathogen and contagion, in examining our chain of events, in what will become known as the COVID-19 Disaster. I decided to not look at that today, because it has become irrelevant. Some of you reading this will be angry when seeing that term: “Irrelevant”. Bear with me, as I am not trying to tick people off, at least not in the way one might think. I come from a lineage of way finders, and have long suspected that our genetics are more than physical DNA. As we connect to

COVID-19 and Psychosis

It hit me the other day while trying to explain an aspect of the Covid-19 pandemic in the same manner I would to a 4th grader, that the intelligent and normally very well balanced friend who I was speaking with, was suffering from stress, and possibly more. This distressing realization woke me up to the fact that I had been brought into study of the viral pandemic months ago. As a result I was months ahead in comprehension of what is possibly the most complex challenge since working on the disaster at Fukushima. I had been actually made aware of

Panicdemic

One of the companies that I work for is called Betty Belts. It is a teensy California based company that has a history which few know of, as it is seldom spoken of nor advertised. That little company which was founded 17 years ago March 15, 2003 punches far above its weight in issues of global scale. So when the COVID-19 panic set in, the company had to take a stand with regard to staff and community in it’s Ventura Retail store. This is what Betty Belts posted in their and my media feeds. Some see only storms and

Honor Is

When growing up in Goleta, one of my best friends lived a block away. Chris Maxwell’s Father was Joseph Maxwell, who worked as a Real Estate agent and Broker. Joe Maxwell was a pilot during the war. Flew a bomber. In taking enemy fire on a bombing run, the plane was badly damaged and caught fire. Joe waited as long as he could, so his crew would not be behind enemy lines, and then ordered them to bail out. With the windscreen having been shot out, and crew now having bailed, Joe had considered the options, and decided to try

Who Will You Be (Tomorrow)?

There has been so much noise about John McCain and his carefully architected departure this week. If you look at recent events with even half of a critical eye, you can see exactly what the man was at the end of his life. Not too much more to be said regarding the person. He did what he wanted, and got out of his life the fruit of all of his choices. For the most part, there are few exceptions to this rule, barring some who have early deaths. Yet even an early passing may be a harbinger of choice, as

Designing a Future

As a Creative, I spend a bit of time thinking. In fact, sometimes, possibly most instances, the bulk of the heavy lifting I do when building content, revolves around me sitting in a dimly lit room alone, in silence: thinking. Then I lay out my project with the myriad number of variables we all must juggle when building our work, and get to it. This stage is the fun-easy part. But it goes nowhere of significance without me doing the former. This blog post from Seth Godin says a lot. So off we all get to go. As a

History, You, and Your Camera

Early on in my photography career, not sure what I was doing, yet knowing I both enjoyed it and had an aptitude for it, I began shooting my own brand development images for my Surf themed company on a Minolta system. Both on land and in the water. Larry Moore who would become my editor at Surfing took me aside and explained the significance of building a body of work over the arc of a career lifespan. He explained what a library was, and how to set a bar on my work, in order that I might become an image

Creative Theory

I was approached by a friend of mine about the subject of artificial waves breaking over artificial reefs. The lens being creation of such a structure in open (deep) water. As we slowly examined the concept and looked at both naturally occurring as well as man made systems, I had a few thoughts: I have long wondered about something. Is it prudent to strictly mimic nature, in creation of design? Or would we be more successful in an endeavor to approach that new design concept by taking the organic concept, and add our own input to the design? This is

The Thomas Fire

Sometime around Nov 28th I began seeing forecast estimates of a high velocity wind event for Central and So Cal. Taking a cursory look at the Unified Forecast Analysis did not particularly indicate that this would occur. That telltale high pressure which would first be seen just above Washington or over E Oregon was not on the weather map. I recall thinking: “that’s odd”. But I had been watching an old familiar pattern develop over the Western US, that of a ridge of high pressure. I knew that this meant wind and fire risk. We have massive pepper trees behind

How to Thrive

“The mass of men lead lives of Quiet Desperation” Henry David Thoreau, from Walden In the midst of a complex and demanding day yesterday, my phone rang. As I looked down at it on the desk, I saw the no caller ID notice on the screen. That tap on the shoulder I get when shit is about to go down said: “Here it comes, may as well deal with everything” And the call was in many ways, more alarming and violent than I could have imagined. By day’s end, most of the challenges were met and managed, but

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