Tag Archives: David Pu’u


idealism |īˈdē(ə)ˌlizəm| noun 1 the practice of forming or pursuing ideals, esp. unrealistically : the idealism of youth. Compare with realism . • (in art or literature) the representation of things in ideal or idealized form. Often contrasted with realism (sense 2). We all judge everything and everybody. We really do. It is in ourContinue Reading

Surfing Is

The motivation for this piece began with the publication of the following story in the WSJ, to which I contributed an image of my girlfriend Donna Von Hoesslin. Read the comment section, post story, and you will see a diversity of opinions (including mine) that are quite revelatory about each person’s point of view regardingContinue Reading

Fear Anger Hope

Fear, anger, hope. These three things are very inter-related and part of the process of progress. I find myself falling into fear, that entities which we have entrusted, like Government, Industry, and aspects of modern culture, such as certain Environmental PACS, have totally failed the Earth, as evidenced in the recent potential Global killer, thatContinue Reading

ID Please

In marketing, one of the principal rules, is to identify the product in the eyes of the market. I am often introduced as a surf photographer. It is not that I eschew the title, which truly makes me die inside at the proffering of that description.  Someone inevitably must endeavor to communicate what indeed itContinue Reading

Elements: Blood to Bone

Water and air. Air and water. Blood to bone. Flesh of one’s own. The uninitiate fascinate over the sea and the creatures in it. But for a surfer, the relationship is one of kindred spirit. “Oh yes, that is”: insert marvelously made marine entity, referred to casually by those in the water tribe, in similarContinue Reading

Modus: Light and Water

“How many shots did it take to acquire this one?” It is a good question. I hear it a lot. Here is how it works… Learn your craft. Buy the right camera and lens setup. Build-acquire the housing. Figure out optics in water. Watch weather.  Select a swell, tide, surf break, weather pattern with theContinue Reading

Motivation Song

This shot is of Ventura Surfer Adam Virs. It was taken in Ventura California, just south of the Harbor. You can see Two Trees, a landmark, in the background. If you are from Ventura, this image is pretty cool. It is a frame from the second or third roll of film that I ever shotContinue Reading

The Island

A sloop rode astride disparate shades of blue, the ocean looking as if Gauguin had paletted every tone of that color available in the universe. The lone boat sheered through, cutting the briefest of white swaths, which were deftly consumed by azure strokes of the artist’s brush. Wind sung in the lines, with slap ofContinue Reading