The Artist as Asset

Outward Bound

Well, I am home again. Sort of. Bali, Santa Cruz, San Francisco, Central Coast California for a half day. It has been a long last month or so of being “on the road” building assets, which basically means creating content in stills and motion picture to be used in roughly a dozen ongoing projects.

The Canon 5D Mark 2 established itself as a ground breaking piece of equipment for someone like me. The things that a creative operator can do with it will prove to re define cinematography as time passes. Here is a great link that details some of the work arounds you will need, should you decide to convert to DSLR high definition motion capture.

But now that truly flexible low cost tools are in place and content acquisition has become more simple than ever before, what will determine the bar of content? Now more than ever it will come down to the ability and perceptions of the artist.

Developing yourself as an asset means being able to do a large variety of different types of work on the fly. Bruce Brown once told me that the key to success was keeping a crew small. This recent trip was a great illustration of small being efficient as Aaron Marcellino, Donna and myself basically were the complete production crew. It worked well, as we were able to navigate the complexities of a traveling production and just returned home with 16 time lapses, 18 hours of motion and approximately 3000 stills. It will all convert to an 80 minute film based on the experience of what amounted to a humanitarian-creative pilgrimage of sorts for Betty B, Donna’s eco sensitive line of fashion accessories and jewelry and four of the women who represent her company.

Right now multiple projects loom and I realize that it may get difficult catching up on things like family obligations and wading through the huge amount of post production this excursion generated. Looks like I leave for SF again shortly and then head out into the desert for a music video shoot with Tyler Swain and Rob Dafoe. Time to make lists and build a calendar again.

The images below are a small cross section from the trip, in pretty much a chronological order. Many of the images are stills studies shot in the course of building time lapse or motion picture footage for our upcoming film. You can see why the artist becomes your primary asset in production in looking at this tiny slice of our content. The footage is amazing. I could never have done this a year ago without a huge crew, and the irony is that with a huge crew, you could not do this either without spending a lot more time and money.

Seth Godin explains how content communication is changing our world a bit right here.

New tech! Sent along by Dan O Donnell

The future is here for the independent artist. Everything works at last.

View from our room on BaliMary O and CeningenHailey at Villa GayatriPlumeria StrandDonnaDavid BoothDouble TroubleJeanetteSteamer Lane. CaliforniaA young Rym Partridge by his Grandmother, Imogen CunninghamUnion Square, San FranciscoUnion Square DawnSan Francisco SundownGolden Gate Home: Ventura

5 Responses to The Artist as Asset

  1. Great images as usual David, love plumeria strand beautiful image. As we have said before new technology is a double edged sword but one upshot of it is relatively cheap but functional u/w equipment for the likes of myself.

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